WhatsApp Message Pricing
Browse Meta's per-message rates by country and template category.
WhatsApp Template-Message Pricing
Cost per Delivered Template Message in USD
Rates apply based on the recipient's country calling code and message category.
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| Region | Marketing | Utility | Authentication | Authentication International |
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Estimate Meta message charges
Choose a recipient country and enter the number of delivered template messages in each category.
Estimated Meta charges
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Enter message volumes to calculate an estimate.
Estimate only. It excludes Zaple plan fees, taxes, volume-tier discounts, free utility templates delivered within an open customer service window, free-entry-point windows, and rate changes that are not yet effective.
Meta message charges are separate from Zaple platform plans. Current rate cards are effective July 1, 2026; Meta has announced further updates for some markets from October 1, 2026. Official Meta pricing.
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