Conversation Charge Reports
Track your WhatsApp conversation costs, analyze spending patterns, and manage your messaging budget effectively.
What is a Conversation Charge?
Meta charges when eligible template messages are delivered. Zaple's Conversation Charge Reports retain their product name while showing these message-level costs. Charges vary by:
- Template category: Marketing, Utility, or Authentication
- Country: Rates differ by recipient's country
- Service window: Utility templates can be free when sent in response to a user within an open customer service window
Accessing Charge Reports
- Go to Reports in the sidebar
- Select Conversation Charges
- Choose your date range
Report Overview
The dashboard shows:
₹0.00
Total Charges
0
Total Conversations
Breakdown by Category
View charges broken down by conversation type:
Free Messages in a Customer Service Window
When a customer messages your business, a 24-hour customer service window opens. Meta does not charge for non-template replies during that window, and utility templates sent in response to the user are also free.
💡 Tip: Encourage customers to message you via WhatsApp links and QR codes so your team can respond within an open customer service window.
Detailed Report
Drill down into detailed conversation logs:
- Individual conversation timestamps
- Contact phone numbers
- Conversation category
- Cost per delivered template message
- Associated broadcast (if any)
Exporting Data
Export your charge data for accounting:
- Select the date range
- Click Export
- Choose CSV or Excel format
- Use for invoicing, reconciliation, or analysis
Cost Optimization Tips
- 💰 Use Utility templates for order updates instead of Marketing
- 💰 Avoid unnecessary repeat templates because each eligible delivered template may be charged
- 💰 Encourage user-initiated chats to open a customer service window
- 💰 Clean your lists to avoid failed conversations that still incur charges